ooma Expands Management Team Announces Chief Business Development and Sales Officer

Palo Alto, CA - Thursday, March 6th, 2008

Today, ooma, Inc., a Silicon Valley-based company dedicated to freeing consumer telephone service, announces the expansion of its management team to include Chief Business Development and Sales Officer Anurag Lal. Mr. Lal joins ooma from iPass a global leader in mobility services where he, also, served as the company’s Chief Business Development and Sales Officer. At ooma, Mr. Lal will be responsible for managing global sales including direct-to-consumer and channel sales. He, additionally, will oversee all business development activities including strategic alliances, investment and partnership activities.

“Anurag is joining us at an ideal time. We have been heads-down perfecting our product and increasing customer satisfaction to a point where we are now ready to rapidly scale sales and marketing,” said Andrew Frame, ooma CEO. “The industry experience and relationships that Anurag brings to ooma will enable us to build world-class global distribution channels including carriers, retailers, and other channel partners.”

At iPass Anurag played a key role in helping the company evolve from an early stage “start-up” to the recognized leader in Mobility services, while at the same time growing the iPass revenue base multiple fold to close to $200 Million. At iPass, Anurag was also responsible for pioneering Wifi and broadband roaming an accomplishment that he has been recognized for by his industry peers globally.

Before joining iPass, Anurag served as Vice President of Internet and Multimedia Services for BT Worldwide, where he had profit and loss responsibility for the company’s international ISP, IP backbone and Web hosting business. Additionally, He served as Vice President of Data and Internet Services at e.spire Communications, Inc (formerly ACSI), where he established and managed the Data and Internet Division, and led the development and launch of the industry’s first integrated voice, data and Internet service offering for the SMB market. Prior experience includes management positions at Sprint International Communications Corporation.

“It is an exciting time to be joining a company dedicated to transforming telephony,” said Anurag Lal, Chief Business and Sales Officer at ooma. “We look forward to opening up ooma channel sales and delivering an enhanced user experience along with long distance cost savings to end users worldwide.”


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About Ooma

Founded in 2004, ooma offers a consumer electronics device that provides free, U.S. telephone calling and advanced telephony services to its global base of customers. ooma delivers exceptional call quality and the reliability of traditional phone service at a fraction of the cost, in a sleek and innovative design. ooma is available at thousands of leading retailers and online destinations. For more information, go to www.ooma.com or blog.ooma.com.

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