ooma is Named CES Innovations 2009 Design and Engineering Award Honoree

New York, NY - Tuesday, November 11th, 2008

ooma today announced that it has been named an International CES Innovations 2009 Design and Engineering Awards Honoree for ooma telo. Products entered in this prestigious program are judged by a preeminent panel of independent industrial designers, engineers and members of the trade press to honor outstanding design and engineering in cutting edge consumer electronics products.

The ooma telo is a premier phone system that offers unlimited US calling for free, with no monthly fees, and huge savings on international calls. Now available with ooma telo is a powerful cordless handset featuring DECT 6.0 technology, High-Definition voice, connected phonebook, mobile transfer, speaker phone, and musical ring tones. Customers can expand to six handsets, enough for each room in the house.

“ooma telo is the next logical step in home phone evolution, a market that hasn’t advanced much since the touch tone was introduced in the 1970s,” said Rich Buchanan, Chief Marketing Officer at ooma. “ooma telo is the most feature rich and cost effective phone system available to consumers today. We are thrilled that this technology is receiving such a high honor for the upcoming CES Show.”

As a widely renowned consumer technology awards program that began in 1976, the prestigious Innovations Design and Engineering Awards recognize achievements in product design and engineering. It is sponsored by the Consumer Electronics Association (CEA)®, the producer of the International CES, the world’s largest consumer technology tradeshow, and endorsed by the Industrial Designers Society of America (IDSA), the voice of industrial design, committed to advancing the profession through education, information, community and advocacy.

The ooma telo will be displayed at the 2009 International CES, which runs January 8-11, 2009 in Las Vegas, Nevada. The Innovations Design and Engineering Showcase will feature honorees by product category at the Sands Expo and Convention Center/The Venetian, Booth #72062. Best of Innovations honoree products will also be displayed at the Grand Lobby of the Las Vegas Convention Center, next to Experience CEA and at CES Unveiled: The Official Press Event of the International CES on Tuesday, January 6.

The Innovations entries are judged based on the following criteria:

* Engineering qualities, based on technical specs and materials used
* Aesthetic and design qualities, using photos provided
* The product’s intended use/function and user value
* Unique/novel features that consumers would find attractive

Products chosen as an Innovations honoree reflect innovative design and engineering of the entries. Examples may include the first time various technologies are combined in a single product or dramatic enhancements to previous product designs.

Innovations 2009 Design and Engineering honoree products are featured on www.CESweb.org/Innovations, which lists product categories, as well as each product name, manufacturer information, designer, description, photo and URL.

About Ooma

Founded in 2004, ooma offers a consumer electronics device that provides free, U.S. telephone calling and advanced telephony services to its global base of customers. ooma delivers exceptional call quality and the reliability of traditional phone service at a fraction of the cost, in a sleek and innovative design. ooma is available at thousands of leading retailers and online destinations. For more information, go to www.ooma.com or blog.ooma.com.

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